SEO Process
What should search engine optimisation firms deliver? Results. Our approach to search engine optimisation (SEO) has attained us top-rated rankings in the United States and Australia. Our process warrants passion and diligence; two traits we take very seriously. We constantly evaluate our tactics against the changing demands of top search engine algorithms. Of course, each client's needs are specific, and we know how to tailor our services to meet those demands, yet underneath it all, our core approach enables us to create and implement successful campaigns for all UK SEO clients. We constantly strive towards excellence, differentiating ourselves from other search engine optimisation firms.
- Analysis of existing website structure and frequency of indexing from Google
- Current page rank, age of domain and length of time domain is registered
- Evaluation of inbound link popularity and internal linking process
- Evaluation of outbound link volume ratio compared to inbound links
- Review of the quality, relevancy and neighborhoods in which existing links exist
- Identify percentage of no-follow and follow links
- Analysis of meta tags, h1 tags and title tags as viewed by search engines
- Current website traffic and keywords which drive that traffic
- Competitors in primary keyword verticals
- Frequency in which content is added/updated
- Evaluate existing keyword density as it relates to targeted keywords
- Discover dynamic pages and improper URL names
- View existing site maps for accuracy and updated frequency
- Current Rankings
- Targeted keyword analysis to develop a list of keywords which will be focused on within the campaign based on popularity of search and relevancy to website
- Review specific changes that are needed to the website itself in regards to the structure of the website. (Site map, title tags, meta/h1 tags, header tags, etc.)
- Determine the overall need for additional content on the website and determine how detailed and involved this content will need to be.
- Build a detailed link building strategy focusing on varied link sources such as blog posts, real-time links, link reclamation, sidebar links, footer links, wiki posts and additional sources.
- Analyze potential implementation of Blog or RSS feed to improve frequency of relevant content placed on site.
- Development of the Action Plan to begin the campaign
- Initial Strategy Meeting w/client
- Introduction to Client Account Manager
- Finalisation of primary keywords to focus upon
- Commencement of Action Plan as outlined in Phase 2
- Once your campaign is "live", you can monitor the status of your campaign in real-time using our new Client Center. We provide you with a secure log-in and are the only SEO company that does this.
- Your Account Manager will be available to discuss your campaign at any point a question should arise.
- Each month, we will provide you with a detailed overview of all services performed, inbound links developed and a detailed rankings report that outlines the rankings movement from the prior month.
- A follow-up monthly call with take place in which results from the prior month are discussed and the "Action Plan" for the next month is reviewed.
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